DevOps market is growing crazy and for most organizations, organizing a devopsdays seems to be are a great way to market their product or service. Most core and local organizers are also working for companies with devops ties. This can create a conflict if we aren't aware of the real value lying in devopsdays and take certain precautions.

In this talk, as someone who is working for a "devops" vendor, is organizing a local event with a bunch of folks who work for a devops vendor, and is attending a bunch of other devopsdays, I'll share my lessons learned to avoid turning your event into a marketing show.